How 17 famous companies got their quirky names
  • Original English | 2016-09-23
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  • How 17 famous companies got their quirky names
How 17 famous companies got their quirky names
Have you ever wondered how today's famous companies got their names?
Because of their success, these company names are very familiar to us, but most of them have hidden meanings behind their peculiar names.
Founder Ingvar Kamprad formed this name by combining his initials, I.K., with the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up.
Lego combines the Danish words “leg got,” or “play well.”
This name started as the code for a project that cofounders Larry Ellison and Bob Oats worked on for the CIA. It was a database that was supposed to be able to answer any question about anything.
4. Pepsi
Originally named Brad’s Drink after investor Caleb Bradham, Pepsi-Cola got its name in 898 from the word “dyspepsia,” which means indigestion, meant to represent Bradham’s belief that it was a healthy digestion-aiding cola.
5. WD-40
After 39 failures in the lab, the popular water-displacing spray was developed. Hence “Water displacement perfected on the 40th try.”
6. Reebok
An alternative spelling of “reebok,” the Afrikaans-Dutch word for a type of antelope, this name is meant to evoke speed and grace.
7. Skype
Whittled down from the original name of “Sky Peer-To-Peer” to “Skyper,” the “r” was eventually dropped to create the current name.
The name is derived from “sonus,” the Latin word for sound and slang expression “sonny boy,” which in 1950s Japan described “smart, presentable young men.”
9. Virgin
One of Richard Branson’s colleague famously suggested this by remarking, “we’re complete virgins at business.”
10. YAHOO!
Yahoo is both an acronym for “Yet Another Hierarchical Officious Oracle” and an imaginary species described as rude, noisy, and violent in Jonathan Swift’s “Gulliver’s Travels.”
11. Spotify
Cofounders Daniel EK and Martin Lorentzon were brainstorming names when EK misheard an ideas as Spotify. Embarrassed by its randomness, they now say the name stems from the words “spot” and “identify.”
The coffee giant took its name from the first mate in Herman Melville’s “Moby Dick” in an effort to evoke “the romance of the high seas and the seafaring tradition of the early coffee traders.”
13. Amazon
Jeff Bezos reportedly wanted a name that began with “A” so it would appear near the top of an alphabetical list. He thought the world’s largest river was an apt name for what he hoped could be its biggest business.
14. BlackBerry
This name was coined in 1999 because the keys on the device resembled the drupelets on the fruit.
15. Canon
Originally called “Kwanon” for a Buddhist goddess,  the company changed its name to Canon in 1935 to appeal to a worldwide audience.
16. Google
The internet giant takes its name from “googol,” the mathematical term for the numeral 1 followed by 100 zeros.
17. Haagen-Dazs
Hagen Dazs was strategically chosen by its founders to sound Danish and “convey an aura of the old world tradition and craftsmanship,” but has no meaning in the language
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