- ^d000003817130
- Long text · 12
- English Chinese (Simplified)
- 6,700 P
Economics/Finance
Completed
段落划分有点乱，不好意思了
11
- 476 character(s)
- 700 P
2.What role are consumer characteristics likely to play in a consumer's decision to buy a Harley-Davidson in India? 3.In terms of the anchoring and adjustment process, what challenges and opportunities does HarleyDavidson face in marketing to Indian consumers? 4.Using the consumer behavior concepts in this chapter, explain the marketing thinking behind allowing buyers to test-drive any of the Harley-Davidson bikes.Do you agree with this marketing decision? Why or why not?
5 years ago
Intermediate
Deleted
2. 消费者特征在印度消费者决定购买哈利－戴维森品牌这一过程中起到了什么作用？ 3. 在锚定与调整过程中，对于印度消费者的营销哈利－戴维森将遇到什么挑战和机遇？ 4. 利用本章的消费者行为概念，解释一下让买主试用任意一款哈利－戴维森自行车背后的营销策略。你同意这一营销策略吗？为什么？
5 years ago
Deleted
Native language
2.消费者特征在印度消费者购买哈雷戴维森汽车的决定中可能扮演什么角色？ 3.在锚定和调整过程中，哈雷戴维森在向印度消费者营销时面临哪些挑战和机遇？ 4.本章使用消费者行为概念，解释让买家测试任何一辆哈雷戴维森摩托车的营销思路。 你同意这个营销决定吗？为什么或者为什么不？
不好意思，最后一句中“自行车”应改为“摩托车”。