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Each product represents a moment in our history over the last 70 years that helped shape culture & shift perceptions on what it means to be a sports brand.
Looking ahead to the future, always remembering where we came from. This is our story.
2017, Futurecraft 4D
With increased awareness of sustainability came further innovation of technologies. The Futurecraft 4D began a new way of crafting sneakers, with the midsole born from liquid sculpted by light & oxygen for another evolution of cushioning. https://t.co/7S1IuF7w7X
2016, adidas x Parley
Sustainability has been at the forefront of new releases. We teamed up with @parleyforoceans to develop shoes & clothes made with recycled ocean plastic. This began a movement to end the wasteful fashion loop. https://t.co/fMcderUACR
2015, NMD R1 Primeknit
NMD stands for nomad & is made for those always on the move. It is inspired by the cushion plugs of ‘80s running silhouettes like the Boston Super, Rising Star & Micropacer. https://t.co/XOaO2m0zxE
2013, Energy Boost
Running changed forever. The most recent decade brought the development of Boost, the energy-returning midsole. The material combines former contradictory benefits of soft and responsive cushioning for a running experience unlike any other. https://t.co/OOgAm0AWet
2002, YY Mei Brocade
The 2000’s were a decade for collaborations, making adidas the first in the industry to introduce a new lifestyle segment, focusing on sports-inspired streetwear. Yohji Yamamoto released the YY MEI Brocade, paving the way for Y-3. https://t.co/SnKbfnhz21
1994, Predator Cup
The ‘90s was a period of fashion, but it was also a time for bringing technologies closer to where they are today. The Predator was a revolution in footwear for footballers, designed with ridges on the toe box to increase friction between boot & ball. https://t.co/Ry6vKBxpVj
1988, M45K BEST
The '80s was a decade for innovation. Sports influenced culture, music influenced fashion & technology progressed. The ‘80s broke hurdles in culture as well, with Run-D.M.C garnering a following with this M45k BEST leather jacket. https://t.co/WWCzxNU3Cw
@stansmithonline 1970, TELSTAR
TELSTAR (“star of television”) first delivered at the 1970 FIFA World Cup, was designed to improve visibility on a TV screen.
It was the start of a wonderful partnership, with adidas providing the Official Match Ball to every subsequent @FIFAWorldCup. https://t.co/0fRYQchFGJ
1973, Stan Smith
The '70s laid the foundation for streetwear staples we still love today, like the white tennis shoe named after @stansmithonline, the tennis legend who helped craft it.
As the styles evolved into today’s, we’ve kept sustainability & innovation top of mind. https://t.co/fXbeNlbAFL
The ‘70s brought iconic music, culture, fashion & prominent moments in sport history. It also brought the first edition of the timeless adidas Superstar, which went on to become the most widely worn basketball shoe in the league that decade. https://t.co/9JzAxLHU93
1967, Franz Beckenbauer
When the tracksuit celebrated its debut, it became the first piece of apparel for adidas & opened a whole new world for a company that, so far, was famous for shoes. https://t.co/4QoVX2NuMF
This was the decade for athletes to push the limits of their sport with top-of-the-line products for that time. The Gazelle was one of the most popular models for training up until the late '70s & was continuously improved over the years. https://t.co/uuyIjWCP7n
Who would have thought that screw-in-studs on lightweight football boots would help write history? When the German national team faced the unbeatable Hungarians in the 1954 World Cup final, their victory would be heard around the world for decades to come. https://t.co/R50G2aDBWB
The ‘50s became a boom of technology, innovating equipment for world class athletes. adidas’ first decade delivered the Samba which soccer players today still use for agility & speed on the indoor football field & style in the streets. https://t.co/FneqfTYSbR
Scroll through our history & discover the styles that have influenced where we are today.
Since then, we have done our best for the best. We have improved and grown. We’ve made an impact not only on sport & athletes, but on fashion, music, sustainability and beyond.
On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” & set to work with 47 employees in the small town of Herzogenaurach.
See where your curiosity can take you.
Welcome to the family, @MikaelaShiffrin. #HereToCreate https://t.co/Gn1KFrlPrQ
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